The Channel 4 Fish Season kicks off tomorrow and the media have already been covering the programmes, as well as some of the initiatives surrounding the Season, such as Greenpeace’s tuna campaign.

Seafish has participated in several interviews with more pending:

· Let Them Eat Hake (8 Jan 2011) The Times http://www.thetimes.co.uk/tto/news

· Britain’s Unadventurous Fish Eaters Told to Take the Plunge (7 Jan 2011) The Independent http://www.independent.co.uk/life-style/food-and-drink/news/britains-unadventurous-fish-eaters-told-to-take-the-plunge-and-try-gurnard-2178073.html

If you would like to sign up to the Seafish media review, please email d_sneddon@seafish.co.uk

We will continue to aid journalists with their enquiries over the next week. In particular, we will be providing comment on the Dispatches programme, due to air on Saturday. The information for this is now available and reads:

7:05pm
DISPATCHES: FISH UNWRAPPED

As part of the The Big Fish Fight season on Channel 4 championing sustainable seafood, Dispatches investigates the fish sold on Britain’s high street to find out where it is sourced, how it is processed and what is actually in it. In this report,Channel 4 News presenter Alex Thomson unwraps one of the nation’s favourite dishes. Through DNA testing he discovers the fish in fish and chips may not be quite as advertised and exposes how one major supermarket is misleading consumers about the sustainability of the cod it sells. The apparent health benefits of fish have driven demand from consumers and made it a lucrative multi-billion-pound industry in the UK. But Thomson reveals the chemical additives used in some fish products. He also uncovers that packaged fish on sale in the chilled section of the supermarket may have been frozen for nine months before it’s defrosted and sold to consumers, some of whom assume this is fresh.Dispatches goes undercover to investigate the prawn industry in Bangladesh, which supplies Britain with several thousand tonnes of prawns each year, and finds a dangerously unregulated industry. Secret filming reveals serious hygiene issues and the use of a widely banned pesticide to combat disease in prawn ponds. The report also exposes how prawns are injected with a dirty bulking liquid to increase weight and profit. Prod/ Dir: Adam Jessel; Exec Prods: Tom Porter, Fiona Stourton; Prod Co: Blakeway

We are continuing to add information to our dedicated Fish Season website http://loveseafood.seafish.org aimed at curious consumers and the media.

This now includes blogs on:

· Fishprints: foodmiles and carbon footprints

· Debunking the myths (2048)

· Fresh v frozen

· We’re not eating enough fish – that’s a fact!

· Fish in: fish out (conversion rates) (to be published today)

http://loveseafood.seafish.org/talking-seafood

We will be adding reviews of the Channel 4 Programmes as they air. Seafish.

…may it bring you, health, wealth & happiness and an abundance of fish for the healthy diet you’re about to embark on, for the money it will save you from spending on fast foods and the end result will be happiness!

…what will be the Regal fish on your Christmas dish?

Breakfast TV said that in a survey, half of us do not think that murder deserves a life sentence.
Well, I do, you take someones life away and you go away for the rest of your natural, austerity measures or not…

…but, can someone – please tell me what’s going on, in that “house” down the road?

Well, that was the year that was (almost) and more yet to come. Whatever the cuts that this Government inflict, you know that the best cuts (of fish) are the ones provided by Regal Fish Supplies…go on, order your favourite now, you deserve it!

Cheryl put Kippers on her diet to aid her recovery from Malaria. Whatever you believe the benefits to be; it is well known that “fish is good for you”, put some in to your diet today!

Benefit – FISH, IS GOOD FOR YOU
Benefit – FISH, IS GREAT VALUE FOR MONEY
Benefit – FISH, THE ONLY “PLAICE” TO BUY IT FROM IS…….REGAL

Check out the job opportunities at Regal, click “recruitment” on the website.

For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.
Albert Einstein